Salla is an award winning author in her homeland of Finland, having won the Topelius prize for two other books she wrote. The Topelius is Finland’s oldest prize in recognition of the best Finnish book for children and young people. She has also won the Finland Prize, which is awarded in recognition of a significant career in arts, an exceptional artistic achievement, or a promising breakthrough.
Welcome, Salla. First, tell us what your book is about.
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Tell us briefly about your path to publication: Traditional or independent? Recently or further in the past?
My path to publication was quite traditional. In 1999 when I was 18 years old I participated in a contest for young adult books. The biggest publisher in Finland was looking for new and fresh writer voices. I wrote a novel that was to be my first published book - even if it took three years from the first version to the final book. So my first novel came out 2002 and since then I have written thirteen novels for young adults. But the Snow White Trilogy (As Red as Blood, As White as Snow and As Black as Ebony) is the first one to be translated to other languages. And at this moment the rights of the trilogy have been sold to 43 territories...
How are people finding out about your book? Tell us about your marketing and use of social media.
Of course the marketing is mainly done by the different publishers all over the world but readers can find me in Facebook and read about my work on my website.
What is your target audience, and how do you believe the e-format works for that audience and serves their needs?
My target audience is anyone interested in thrillers, crime fiction, YA fiction and fairytale elements in language and style. I do believe that the story adjusts well to the e-format because the chapters are quite short and the story is exciting.
What were your initial thoughts about e-publishing? Have those initial thoughts changed now that you’ve done it?
I have always thought that a format is just a format. To read an e-book is no different from reading a paper one. It is the story that matters. But I must admit that I myself am an old-fashioned book lover: I love the smell of paper and the feel of a book. If my publisher would have suggested to publish the book only in e-format, I might have hesitated. But now that As Red as Blood will also be published in paper, I'm very excited of all the formats. Which ever way the book reaches the readers is a great way.
In addition to the links Salla provided above, you can also follow her on Twitter.
See the latest Kids' EBook Bestseller List for more top ten e-format authors and their books. It's updated every Saturday morning. This week's list has has several new authors that I haven't seen in the e-book top ten before. Of course, I'll be contacting them this week for interviews!
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