Saturday, May 11, 2013

A MOMENT Enjoyed More Than A Moment in the Nook Top Ten for Teens

Our featured author today is Marie Hall, author of A Moment, which climbed to the #6 spot in the Barnes and Noble Nook Store on April 27th. A Moment is for the New Adult age group (think college age), but until the online bookstores fine tune their categories, New Adult books are grouped with Young Adult books. I'm sure you'll enjoy not only hearing about Marie's book, but also her insights on indie publishing and her marketing strategy. I know I did!

Let's get started with a description of A Moment.


Ryan Cosgrove and Liliana Delgado are on a collision course with destiny. They don't know it yet, but before the night is over their lives will be forever changed.

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Spending Valentine's Day at a burlesque bar hadn't been Liliana's ideal way of spending a Friday night. She'd much rather be back at campus, doing homework... until she meets Ryan. Tall, athletic, and gorgeous, Lili can't keep her eyes off him, and despite his gruff manners and drunken disposition she's intrigued.

Ryan's got demons, and they're deep, dark, and eating him alive. Regardless of his attraction to the petite brunette he's tired of fighting, of pretending the last fifteen years haven't been a daily struggle just to get out of bed every morning. That night he decides to end his pain, to leave it all behind and float away into the blessed darkness of oblivion. But fate has other plans for him, Lily finds and rescues Ryan, determined she'll not only save his body, but his soul too.

This is their moment... 

How are people finding out about your book? Tell us about your marketing and use of social media.

Well, originally I had the book for sale at 2.99. But, I began publishing with fairy tale retellings, basically it was like starting all over again. Having to find my contemporary audience. So to do that I figured I'd have to drop the book to .99 cents as a promotional tool. Immediately I began to see many downloads. But not enough to get into the top 100. To do that I planned a book blitz. I contacted E-News Reader Today, ENT for short, and Bookbub. Both places agreed to promote my book and I got very, very lucky because I was able to get both places to promote back to back. So having ENT go first one day, and then Bookbub the next I saw a massive amount of downloads which immediately catapulted me into the top 100. Once I got there it helped generate a great amount of constant downloads that's promotion in and of itself. 

What is your target audience, and how do you believe the e-format works for that audience and serves their needs?

My target audience is 17+. Young adults on the cusp of freedom, college, moving away from home. That is the audience I feel will understand and resonate with my characters. And that crowd is perfect for the e-format, they are the ones you see walking around with the new and fabulous techie gear. They are the ones who're the first to jump into the e-market with both feet and they are the ones I specifically market toward. 

What were your initial thoughts about e-publishing? Have those initial thoughts changed now that you’ve done it? 

I will be honest and say back in 2010 when Indie was really first starting to take off, I looked at it much like vanity press. Something to keep my distance from, because it just didn't seem like the next big thing. Of course, I wish I could invent time travel now and go back because I could never have anticipated how HUGE indie would become. Indie publishing came first for me. I'd tried for years to get NY interested in my works, I had an agent who was very much behind my work, but we could never seem to make NY care. So one day a friend of mine gave me all the data on Indie and told me, just put a book up there. I decided to start with a novella length fairy tale romance. My first book, Her Mad Hatter, saw marginal success for an author who was a complete unknown. I followed that book with the sequel, Gerard's Beauty and that's when I decided to drop Hatter to a permanently free title. When I did that my book took off. It boosted the sales of each subsequent book and was completely eye opening. I'm now NY published, but have discovered that I really enjoy the freedom of Indie. It's great being able to straddle both sides of the fence, seeing how Indie works, how NY works. I think overall it's made me a more well rounded author and promoter of my books. I'm constantly learning and in this business that's never a bad thing.
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Learn more about Marie Hall and her books at her blog. And have a look at this week's Kids' EBook Bestseller List. Perhaps you'll see some old favorites...or find some new ones!

Stop back on Wednesday for an interview with C.C. Hunter. This will be her second visit -- she's been a top ten author several times in several stores with her various books. Want to keep up with all the interviews? Follow me on Facebook and/or on Twitter