Saturday, November 24, 2012

Pete the Cat: I Love My White Shoes AND I Love My Story in E-Format!

Pete the Cat: I Love My White Shoes first showed up on the Kids' EBook Bestseller List in mid-August and has been in the top ten of the Kids' section in the Barnes & Noble Nook store almost every week since then. Author Eric Litwin is here to tell us all about the book and its path to electronic success.

Eric, tell us what your book is about.

My books are about staying positive. Pete the Cat is an optimist who finds the good in all things.  

How did you first get published: traditionally or independently?

The artist, James Dean, and I worked together and self published. Then we signed with Harper Collins and things got much bigger!

What top factors do you believe put your e-book where it is now?

The books are a wonderful read out loud experience and empowering for emerging readers. Mostly, they are big huge groovy fun!

How are people finding out about your book? Tell us about your marketing and use of social media.

People find out about our books in many ways. The children hear it at school and come home singing. Social media has also been very important to us. Teachers have blogged often about our books and shared lesson plans on Pinterest. Also, our YouTube videos get thousands of hits everyday.

What is your target audience, and how do you believe the e-format works for that audience and serves their needs?

The target audience is 2 years old to seven years old. E-format works great for my books because they are interactive and I create a narrated version with music.

What were your initial thoughts about e-publishing? Have those initial thoughts changed now that you’ve done it?

I am excited about e-publishing. I am very into interactive learning and feel e-publishing offers exciting options for this. 

Learn more about Eric and his his books at his website. And look for the latest top ten e-book authors at this week's Kids' EBook Bestseller List.