Saturday, September 22, 2012

Otto Goes To School -- And To The Top Ten

September: It's the traditional back to school month, not just for kids but also for Otto the dog. Author and illustrator Todd Parr joins us today to talk about the e-book success of Otto Goes To School.  On September 1st it hit the number 3 spot in the Kids section of the Barnes & Noble Nook store, and the following week it arose to number 2.  He generously answered almost every question I sent him. Enjoy!

Todd, tell us what your book is about.


After a breakfast of juice, cereal, and a banana split, Otto goes to school for the first time, where he makes new friends and learns how to wag his tail without knocking things over.

What was your path to publication: Traditional or independent? How long ago?

Traditional. OTTO GOES TO SCHOOL was part of an original 5 book series launched in 2003.


What top factors do you believe put your e-book where it is now?


Redesign, redesigned icon, colors and a simple read.

How are people finding out about your book?

Repeat buyer of my other books. Facebook, Twitter and my web site


What is your target audience, and how do you believe the e-format works for that audience and serves their needs? 


3-6 year olds.  Very well as long as it's on a color device.

What were your initial thoughts about e-publishing? 


I was very excited, not to replace the actual book, but to give more options on how people get their content.

As you got into e-publishing, has anything happened that you wouldn’t have predicted?

That I don't like my recorded voice in reading the books.

Is your book available in print format? 

It is being re-released in print format as part of the Early Reader Program. The book has been reformatted a bit for that. 


Do you think e-publishing will eventually take over print publishing? Why or why not? 

No. I think there is room for both. Two different experiences. I see it as much more interactive.


Do you believe the e-format helps or hurts you as an author?

Not sure? In my case, I believe it has helped me. 


What advantages of e-publishing do you think are most relevant to the children’s literature market?

Interactive books that engage kids to read and make it fun.
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Learn more about Todd and his books by using the links I included above.

Check back on Wednesday for a visit with Helen Ketteman, the author of Goodnight, Little Monster, an Amazon Kindle bestseller. And don't forget to have a look at today's updated Kids' EBook Bestseller List for more Top Ten e-books.