Wednesday, August 15, 2012

Believe It or Not, Ripley's Has a Bestselling E-Book

On July 28th Ripley's RBI01: Scaly Tale hit the number 4 spot in the Juvenile section of the Google e-book store. I contacted Amy Webb, the Production Coordinator at Ripley Publishing, to get their thoughts on their e-format success.

First, tell us what Scaly Tale is about.

The Florida swamplands are home to hungry gators, wild electrical storms, and a most unusual creature. Sightings of a strange lizard-like animal reach Ripley High and the RBI are sent to investigate. During their search, the RBI agents find themselves in the middle of a high-speed airboat chase, a swarm of rats, a mysterious treasure hunt, and DUL agents in disguise. But then that's nothing unusual when you're a member of the RBI!
Tell us about Ripley's path to publication: Independent or traditional?


Recently or further in the past?

Further in the past.

Ripley’s has been publishing its Annual book since 2004 and publishes more than 1 million copies annually worldwide. Titles in this series include "Download The Weird", “Strikingly True”, and “Enter If You Dare”. This book is best known for it's incredible covers which always includes an eye-catching lenticular, as well as outstanding designed pages throughout. In 2011, we were featured in Moon Beam Children's Book Awards, USA Books awards and The Wall Street Journal Best Sellers List.

We have heard from many librarians and educators that Ripley’s should publish a fiction series for younger children especially aimed to boys and reluctant readers.From this suggestion we are happy to present the RBI Series. The series is launching with four titles: “A Scaly Tale”, “The Dragon's Triangle”, “Running Wild”, and “Secrets of The Deep”. The stories are adventure based with a diverse group of kids from around the world. They travel on investigations to decipher "fact from fiction".

What top factors do you believe put your e-book where it is now?

This specific title is FREE! We are hoping that by giving this title away for free, it will peak the interest of the reader and they will want to continue on the adventure and read all others in the series.

How are people finding out about your book?

We currently visit many book shows, we blog, we conduct giveaways, and we have put great effort into the launch of this new series. Please review our dedicated website for this series at As the series grows, this site will be continually updated and the level of interaction increased.

What is your target audience?

Our target audience is ages 7-11, boys and reluctant readers.

What were your initial thoughts about e-publishing?

Ripley Publishing has always been very excited about e-publishing. We embrace change & technology! We believe it opens a brand new avenue for book publishing.

Is your book available in print format? Which came first and why?

Yes, this title was first published in print format. At the time it was published, we were not ready for ebooks. Today, in 2012 we have grown and now have all our titles in ebook form.
Check out the Author Index tab to read about other Youth and YA Top Ten e-books and their authors. And stop by every Saturday to see the updated Kids' EBook Bestseller List.