Wednesday, April 18, 2012

The Numbers Are In: The Growth of E-Books is Phenomenal!

Within the past month, two major reports on e-book sales have confirmed what we already knew: the e-book market is expanding at break-neck speed. 

On March 28th, The Association of American Publishers reported strong January revenue growth in  both print and electronic books, over all audiences. But the stats show especially strong growth on the electronic side. 

They reported that in adult books, e-books experienced a 49.4% increase comparing January 2011 to January 2012.  And in children’s/young adult books the increase for e-books was  475.1%  comparing  January 2011 to January 2012.  Yes, I typed that correctly -- a 475.1% increase. CLICK HERE for the full report. 

Also, on April 4th the Pew Internet and American Life Project released their findings about “The Rise of E-Reading.” 21% of Americans say they have read an e-book in the previous year, up from 17% pre-Christmas. The study found that people who are reading e-books are reading more than those who are reading print books. They are also buying more books and borrowing less from the library. 

Ownership of e-book readers like the original Kindle and Nook jumped from 10% in December to 19% in January and ownership of tablet computers such as iPads and Kindle Fires increased from 10% in mid-December to 19% in January. In all, 29% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader. Some 41% of tablet owners and 35% of e-reading device owners said they are reading more since the advent of e-content. To read the full report, CLICK HERE

If you're interested in reading more, the Pew findings triggered several related articles at CNN,  USA Today and PC World

Check back on Saturday when I'll feature an interview with Karice Bolton, urban fantasy author of the The Watchers Trilogy. Two of those three books have hit the Kids' E-Book Bestseller List!