Saturday, February 4, 2012

Delirium: Lauren Oliver's Bestseller at B & N

Lauren Oliver is here this week to tell us about her e-book, Delirium, The Special Edition. For two weeks in late December, it hit the number 5 spot in the Teen section of BarnesAndNoble.com.

Lauren, tell us what your book is about.

Delirium is about a world in which love has been declared a contagious disease; scientists have developed a mandatory cure for it. Lena, the protagonist, is looking forward to being cured, until she does the unthinkable and falls in love.

How did you get published --traditional or independent?

My path to publication was very traditional. My first book, Before I Fall, was sold to HarperCollins as part of a two-book deal by my agent in 2008, and Delirium was its follow-up book.

Is your book available in print format?  How did your e-book come about?

I was always enthused about the idea of having an ebook. In a single year—from 2010 to 2011—the proportion of my books sold electronically jumped from 7 percent to over 30 percent. I believe that reflects a tremendous jump in popularity of ebook devices like Nooks and Kindles. I have three ebook reading devices, and I still also buy books in hardcover! I think it’s great for the industry.

Do you think e-publishing will eventually take over print publishing? Why or why not?

I hope not. In my opinion, ebooks and “regular” books simply fulfill different needs. Ebooks are incredibly convenient and also cheaper, so if you want to buy a book you’re just going to read on an airplane, it’s easier to buy in ebook format. But if it’s a book you want to treasure, share with your kid, reread, or look at for inspiration, you should buy it in hardcover and keep it on your shelves and look at it often. Books like that are not just words—they’re objects, artwork, collector’s items.

How are people finding out about your book? Tell us about your marketing and use of social media.

I use twitter and facebook, and I think the blogging community has a lot to do with it. People tend to find my book because of word-of-mouth recommendations, and a lot of that happens online now.



What top factors do you believe put your e-book where it is now?

I certainly think special and discounted pricing helps—hard covers are expensive!

Do you believe the e-format helps or hurts you as an author? How?

Helps, definitely. I believe that people read more, pure and simple. People who might have gone into a bookstore a couple times a year now scroll through a virtual bookstore every night, and download a few things that look interesting.

Do you believe the e-format helps or hurts your readers, specifically children and/or young adults? How?

I think that anything that contributes to the ease and availability of literature is helpful. Of course, it’s important that “real” books still be available as many people can’t yet afford e-readers; libraries and independent bookstores also serve as tremendously important gathering-spaces for communities, and can’t possible be replaced by online forums such as goodreads. I think there’s space in the industry for both formats—just as audiobooks don’t negate, but only augment, print book sales.



Learn more about Lauren at her website, her blog, on Facebook, or on Twitter.


Look for more bestselling e-format authors at this week's Kids' E-book Bestseller List.