Thursday, July 7, 2011

Real Mermaids: A Real Bestseller

Author Hélène Boudreau joins us this week to talk about her book, Real Mermaids Don’t Wear Toe Rings, which was in the #1 spot in the Mobi Pocket store last week AND this week.

So Hélène, let’s start with a description of your book.
2011 Crystal Kite
Member Choice Award
Finalist
Freak of nature takes on a whole new meaning...
If she hadn't been so clueless, she might have seen it coming. But really, who expects to get into a relaxing bathtub after a stressful day of shopping for tankinis and come out with scales and a tail?
Most. Embarrassing. Moment. Ever.
Jade soon discovers she inherited her mermaid tendencies from her mom. But if Mom was a mermaid, how did she drown?
Jade is determined to find out. So how does a plus-size, aqua-phobic mer-girl go about doing that exactly? And how will Jade ever be able to explain her secret to her best friend, Cori, and to her crush, Luke?
This summer is about to get a lot more interesting...

Who is your target audience, and how do you believe the e-format works for them?

Real Mermaids Don't Wear Toe Rings is best suited for ages 10 +. I think e-books will become more and more popular for this age range as parents start to upgrade their e-readers and give their hand-me-downs to their kids. My kids read books on my phone and tablet so they're already exploring ways to access e-books outside the realm of dedicated e-readers. 

E-books are just another way to reach readers for me, in concert with print and audio. I'm a bit of a book omnivore and love reading in all three formats. 
 
How do your sales compare between the print format and e-format?

My book came out in print, audio and e-book all at the same time. E-books represent about 10% of total sales. 
 
Hélène Boudreau
What was your path to publication: Traditional or independent?

My first book, Acadian Star, was first published by Nimbus Publishing in 2008. Since then, I've published 3 more fiction and 5 non-fiction books and have several other upcoming fiction books with Sourcebooks (Real Mermaids 2 &3)  and Candlewick (picture book).
    
[Nimbus is a large traditional Canadian publisher, while Sourcebooks is an independent publisher near Chicago that accepts work through agents.]

How are readers finding out about your book?
 
I think word-of-mouth is the most valuable manner in which people find out about my books so I'm very appreciative of readers who've shared their reviews and told friends about Real Mermaids Don't Wear Toe Rings. That said, I try to stay accessible to my readers, which I think is important, through interviews like these, blog/website, TwitterFacebook and Goodreads.
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Check  the links Hélène provided to learn more about her and her books. And be on the lookout:  the second book in the series Real Mermaids Shouldn't Hold Their Breath will be released in paperback and e-book in Spring, 2012.
As always, the Kids' Ebook Bestseller List  shows you this week's bestsellers in the top e-book stores.