Saturday, July 9, 2011

Lisa Bergren: Time Travelling to Tuscany via E-book

Last week I featured an interview with Hélène Boudreau about her e-book bestseller, Real Mermaids Don't Wear Toe Rings. As usual, I set it to automatically post at 10 AM on Saturday. Unfortunately that didn’t happen and I didn’t discover the error until Thursday. Be sure to check out Hélène’s interview if you missed it.

This week, we’re talking to Lisa Bergren, author of Cascade, a Mobi Pocket bestseller. Lisa is also the author of over thirty books that have sold more than two million copies combined. She’s written fiction of all sorts (romance, historical, contemporary, suspense, YA), nonfiction and children’s books. But fortunately for us, she's not too busy to share her thoughts on e-books! 

Lisa, tell us about Cascade.

CASCADE is book #2 in the River of Time Series (following WATERFALL). It's about two modern American girls who time travel back to medieval Tuscany and in battling for love and life, face the challenging questions that will take them from teen-dom to adulthood. Their tale includes a lot of swoon-worthy romance (hello there, Italian knights) and high-stakes action.

Who is your target audience?  How do you believe the e-format serves them?

My target audience is the 14 and up crowd, but I'm getting a lot of moms in the mix too--which is great. I particularly like it when moms and daughters read the same book; I love the idea of them chatting about it afterward and discussing the Big Questions Gabi and Lia face. It's a great opportunity for meaningful dialogue. The e-format works well for this series because they're fast reads...and people immediately want the next one in the series. I highly recommend readers begin with WATERFALL. TORRENT (book #3) will be out 9/1/11.

Which came first, print book or e-book, and how do your sales compare between the two formats?

The publisher released both at once. Print continues to be 85% of my sales, but e-sales are climbing every month. It's an interesting time to be publishing books in any format!
Lisa Bergren
How are readers finding out about your book?

I've been networking heavily among YA book bloggers...what a wonderful community of readers! I also have a "River of Time Series" on Facebook  that continues to build each month. I tweet as @LisaTBergren too. 

Do you believe the e-format helps or hurts you as an author?

I love e-format and believe it's going to dominate in the future, so the more I can see my books enter this arena, the better I think it'll be. I'm even toying with going straight to e-format on a few books next year to see how that goes. I love the idea of getting books into the hands of readers without the 1-3 year wait traditional publishing takes.

And what about your readers? Do you believe the e-format helps or hurts them, specifically children and/or young adults?

Helps! If they're reading more (which studies say they are, with Kindles, etc), how can that be bad?!? Anything that helps get today's young readers into a book is a good thing, as far as I'm concerned.

You can learn more about Lisa at her website.. And in addition to the Rivers of Time Facebook page already mentioned, she also has a more general author Facebook page.  

Check this week's Kids' E-book Bestseller list, updated every Saturday morning with the latest top ten lists from the most popular e-book stores.